General Pants
Role: Lead Digital Designer
Date: 2020
Client: General Pants Co.
Position: In-House
General Pants Co. is an Australian fashion retailer that sells both international and national brands. The retailer specialises in streetwear, denim, skate clothing and surfwear and operates 56 stores. I was tasked with designing weekly sales EDM's and also updating the GP website and social media accounts to showcase some of the freshest youth fashion brands in Australia!